Tips to Nurturing and Building Long Term Relationships with Your Fans
  By
Jeri Goldstein, Copyright 2006, The New Music Times, Inc.
Building
your audience and growing your fan base is your golden ring to success.
None of the industry executives at labels, management firms, booking
agencies, the media or retail can ignore a demanding, loyal fan base.
Job number one, in that case, is to nurture your audience.
It is not enough to simply have someone come to one show. You want
them to sign on for the long haul. You plan to be around for a while.
You want the fans to grow with you. In order for that to happen, you
need to care about them by providing them with something more than
just the show. Here are a few tips to get your fans involved, excited,
and committed to the act so that they show up at your gigs often and
they bring others to shows with them...
Read the full article here.
Jeri Goldstein is the author of, How To Be Your Own Booking Agent
The Musician's & Performing Artist's Guide To Successful Touring 2nd
Edition UPDATED. She had been an agent and artist's manager for 20
years. Currently she consults with artists, agents and managers through
her consultation program Manager-In-A-Box and presents The Performing
Biz, seminars and workshops at conferences, universities, for arts
councils and to organizations. Jeri has released a 3-hour seminar
on CD-ROM, Marketing Your Act. No expensive conferences to attend-learn
at your convenience to boost your career. Her book, CD-ROM and information
about her other programs are available at www.performingbiz.com or
phone (434) 591-1335 or email Jeri at jg@performingbiz.com. |
Once
you have your shows booked, it is crucial that you let fans
and press know about it. Onlinegigs will automatically syndicate
your tour dates to sites such as Pollstar, Jambase, Celebrity
Access, Eventful, and others. The system is also built so
that getting the word out about your upcoming shows just naturally
becomes part of the process so that you don't have to think
about it again once you've entered a confirmed show into your
account. At that point you go ahead and set up the schedule
for your press releases and reminders to fans to go out on
the dates you specify. The system will automatically fill
in the details of the show based on the data you enter into
the performance/contract. From that page you have the option
to edit and customize any information specific about the show
that you want to pass along to your fans. If you don't do
anything they will receive an email and text message (if they
provided a cell #) just with the specifics of the show - date,
venue, time, address, etc. Having done this you can now move
on to the next thing knowing that you've taken care of everything
with this show until it is time to advance it. 
