By Jeri Goldstein, Copyright 2006, The New Music Times, Inc.

We can discuss booking strategies and marketing plans forever, but until your group has established a working group dynamic, success may be illusive. One of my first concerns when I worked with any group, is to see how the group worked together and interacted with each other away from the music. I've seen situations when a band can make incredible music together and as soon as the rehearsal or the gig is over, everyone disappears into their own world just so they don't have to interact with one another. There is so much more to creating a successful band than just playing the music. I want to know that the group will do more than simply tolerate each other when it's absolutely necessary.

The first place to start is to see if each of your goals for the group are in alignment-does everyone want the same thing? This may best be done with your manager, if you have one, or simply ask someone who is not tied to anyone in particular within the group to serve as an impartial facilitator. I suggest getting together for a non-rehearsal date. Each person would share their ideas about the group, what each individual sees as their desires for the group's goals and what their own individual goals are. Be open and honest as you communicate with each other. It sets the tone for future interactions. One member may see the group as a vehicle for their songwriting; another might be using the group as a stepping stone to a solo career or until a different group comes along more to their liking. One member might like to play the in-town gigs but not really want to tour extensively out of the area. Another member may just want to play once in a while and not really want to put much energy into the group. These kinds of things are important to know up front, before a lot of energy, money and time are invested and before the group starts to take off.

This kind of discussion often produces many ""what-if"" scenarios. As you brainstorm future situations that may arise, you get a chance to see how the others may react. For example, an opportunity to open a series of dates for a larger act is offered to the group...

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Jeri Goldstein is the author of, How To Be Your Own Booking Agent The Musician's & Performing Artist's Guide To Successful Touring 2nd Edition UPDATED. She had been an agent and artist's manager for 20 years. Currently she consults with artists, agents and managers through her consultation program Manager-In-A-Box and presents The Performing Biz, seminars and workshops at conferences, universities, for arts councils and to organizations. Jeri has released a 3-hour seminar on CD-ROM, Marketing Your Act. No expensive conferences to attend-learn at your convenience to boost your career. Her book, CD-ROM and information about her other programs are available at www.performingbiz.com or phone (434) 591-1335 or email Jeri at jg@performingbiz.com.