using off days effectively
  By
Jeri Goldstein, Copyright 2006 The New Music Times,
Inc.
You've done everything possible to fill each day with bookings,
and yet you still end up with one day, between gigs. You don't have
to drive and you don't have to play. Depending on how long you've
been on the road, you might want to simply sleep or catch up on
emails or write a new song. If however you have done a brilliant
job of planning and this day off is no accident, a great deal of
business can be accomplished. Here are some ideas to help you pass
your next off-day more productively.
The Media:
Having an extra day in the town where there is an upcoming gig affords
you ample opportunity to take advantage of the local media outlets.
Since you previously advanced your date, you are already aware of
the local media that caters to your style of music.
Perhaps you already scheduled a live radio interview or performance
at one of the local TV stations. If not, this would be a great time
to drop in, especially if you know the time a particular DJ is on
air or when they are live rather than during a syndicated taped
portion of their air day.
Many TV networks, affiliate stations produce local noon news shows.
Some of these shows will have live guests, especially those that
have a community events calendar segment. Check ahead about this
kind of programming. There may also be specialty show programming
on public television or community and educational TV channels. Some
advance research may land you on a show reaching thousands...
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Whether
you are in a new town or just getting started in your own
town it is crucial to locate the local hotspots. Onlinegigs
members can easily do advanced web searches for local radio
stations or colleges as well as automated web searches for
local record stores, music stores and other promotional opportunities.
How else will the local music junkies know about you unless
they see your posters, flyers & cds at their favorite
record store or hear your on air interview at the local college
radio station. Members can also search by mile radius to be
able to focus their efforts and target their attack. 
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