So
you have now scoured the web, bought every music directory and
harassed every touring band you know. At this point you probably
have an incredible collection of venues, colleges, festivals
and press contact information. You most likely have pages full
of notes, emails with referrals and spreadsheets covered with
names and numbers. But now what? The key is to be able to effectively
organize all of your new found contacts in a way that maximizes
your opportunity with each one of them.
Software or web based applications such as Act, Outlook, Onlinegigs etc.
are all efforts to help you centralize your business related
messages, upcoming tasks and important contact information.
Handheld versions such as a Filofax, or a Palm Pilot can also
suit many of your needs. Whatever method you choose, be sure
to get as many of the following features as would apply to
your specific needs.
- Complete and total access to all of your important contact
and business information in one location
- Multiple, archived backups of your information in case
of data loss or equipment failure
- Reminder system for upcoming activities and tasks
- Integrated email & fax messaging with message tracking
and search
- Customizable for better application to your specific industry
- Remotely accessible from any internet connection
- Ability to easily share your information with others
- Pre-loaded with an industry directory of contacts
Next you will need to either import your address book or do
some data entry to get all of this the information into one
place. From here forward you should get in the habit of storing
data for every contact you do business with in this location.
Every phone number, every email, every call, every meeting
etc. This one tool becomes your address book, your task list,
your reminder system and your file cabinet.
When you complete a phone call, make some notes about what was
said and store it with the contact you had the phone call with.
It sounds simple enough, but trying to remember what hundreds of
talent buyers told you during your last phone call is next to impossible.
Similarly a record should be created for every upcoming task you
need to complete. A list of music venues that need to be called,
packages that need to be sent, press releases that need to be generated
and so on.
The best tools in the world however can’t help anyone
if there isn’t a steady system of upkeep and interaction.
Task lists need to be viewed and cleaned up, contact information
constantly needs updating and old correspondences need to
be filed away. A sound system of centralization and organization
is the key to being able to work as many opportunities as
possible at the same time. Send out as many CDs as you can
keep track of and open up more and more possibilities with
an organized follow up system. |
Onlinegigs
is an incredibly powerful Contact Manager. You can easily schedule
reminders for important phone calls, meetings and tasks as well
as mark them as completed to track your history with each contact
you do business with. The task list is also viewable in Day, Week
and Month View calendars. Email and fax messaging are directly integrated
and all messages related to specific contacts are cross referenced
and searchable. Your current contact lists or address books from
Outlook, Excel or Word are easily imported into Onlinegigs. You
can even earn money back off of your subscription for adding new
contacts to Onlinegigs or for editing outdated information.
Onlinegigs not only comes pre-loaded with a huge music industry
contacts but you are also able to create much needed industry forms
and documents. You can easily issue contracts for any upcoming performance
and then send it out by fax or email to the talent buyer as well
as your band members, your publicist, your tour manager etc. Tour
itineraries are automatically generated with custom driving directions
from one gig to the next. And you can create a press release in
minutes and then send it out to the local media in any market in
the country.
Because Onlinegigs is a web based application there are many
benefits that other desktop programs can’t comptete
with. Your important business information is automatically
backed up and archived in 14 day intervals. Your vital data
is also completely accessible all day, every day from any
internet connection. Have a contract dispute from a club?
Log into your account and pull up your confirmation. Dispute
averted.
In next month’s issue of Onlinegigs Music Booking Advice
Newsletter we will talk about the importance of issuing written
contracts for every performance agreement you make.
|
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